12月11日，由蓋世汽車主辦的“2023中國汽車設(shè)計大會”圓滿落幕。

On 11th December, the "Car Design China 2023" hosted by Gasgoo came to a successful conclusion.

本次大會以“自主·進化·破局”為主題，聚焦未來汽車設(shè)計趨勢、數(shù)字化設(shè)計工具、3D引擎、汽車造型設(shè)計、內(nèi)外飾CMF設(shè)計等內(nèi)容，吸引了來自設(shè)計服務(wù)端、車企場景端的設(shè)計領(lǐng)軍人物，共同探討智能時代的中國汽車設(shè)計趨勢。

With the theme of "Independent - Evolutionary - Breakthrough", this conference focuses on future automotive design trends, digital design tools, 3D engines, automotive styling design, interior and exterior CMF design, etc. It attracts design leaders from the design service side and the scenario side of automotive enterprises to explore China's automotive design trends in the era of intelligence.

在這次盛會上，科美CMF創(chuàng)新研發(fā)中心作為CMF設(shè)計行業(yè)的代表，受邀參會并發(fā)表重要演講：《多感知汽車CMF設(shè)計-聯(lián)覺共振2.0》。

At this conference, TECHIC CMF R&D Center, as a representative of the CMF design industry, was invited to attend and deliver a keynote speech on "Multi perception Automotive CMF Design - Synesthetic Resonance 2.0".

大會現(xiàn)場，科美創(chuàng)研CEO高懋森先生和設(shè)計專家Nicola Butti先生一起，圍繞色彩、圖案、材質(zhì)和燈光組成的視覺，感受真實、科技、驚喜和創(chuàng)新的觸覺，用聲音喚起情感共鳴的聽覺，和用香氣營造品牌氛圍的嗅覺等四個方面，結(jié)合經(jīng)典案例展開經(jīng)驗分享。

At the conference, Mr. Gao Maoshen, CEO of TECHIC, together with Mr. Nicola Butti, a design expert from TECHIC, shared their experience with classic cases focusing on the visual composition of colors, patterns, materials, and lighting; experiencing the tactile senses of reality, technology, surprise, and innovation; using sound to evoke emotional resonance; and using scent to create a brand ambiance.

科美創(chuàng)研CEO高懋森先生在演講中提到：“當(dāng)品牌能夠觸動消費者的感官，創(chuàng)造出獨家記憶時，這種獨特的感官體驗就可以成為消費者與品牌之間的紐帶，從而建立起長久的關(guān)系，這就是‘聯(lián)覺共振’?！彼麖娬{(diào)了將視覺、聽覺、嗅覺、觸覺等感官元素有機結(jié)合在一起的重要性，以產(chǎn)生更加強烈和深入的體驗效果。

Mr. Gao Maoshen, CEO of TECHIC, mentioned in his speech, "When a brand can touch the consumer's senses and create exclusive memories, this unique sensory experience can become a bond between the consumer and the brand, leading to a long-lasting relationship, this is what we call 'Synesthetic Resonance'. " He emphasized the importance of organically combining the sensory elements of sight, sound, smell, and touch to produce more intense and in-depth experiential effects.

科美創(chuàng)研的理念和實踐在本次大會上得到了廣泛關(guān)注和高度評價。參會人員紛紛表示，科美創(chuàng)研不僅讓他們對未來汽車CMF設(shè)計趨勢有了更深入的理解，也讓他們看到了中國汽車CMF設(shè)計行業(yè)的巨大潛力和廣闊前景。

The philosophy and practice of TECHIC received widespread attention and high praise at the conference. Conference attendees expressed that TECHIC not only provided them with a deeper understanding of future trends in automotive CMF design but also showcased the tremendous potential and vast prospects of China's automotive CMF design industry.

作為中國首家汽車CMF全進程研發(fā)中心，科美創(chuàng)研一直致力于汽車CMF設(shè)計及可持續(xù)CMF材料研發(fā)。此次大會上，科美創(chuàng)研與德國下薩克森州立汽車研究中心的戰(zhàn)略合作伙伴關(guān)系也被重點提及。科美創(chuàng)研正在借助其全球設(shè)計研發(fā)力量，致力于打造“可持續(xù)發(fā)展的未來人類出行領(lǐng)域”的創(chuàng)新型汽車CMF設(shè)計研發(fā)中心。

As the first CMF R&D center to provide whole process service in China, TECHIC has always been committed to automotive CMF design and sustainable CMF material development. At the conference, the strategic partnership between TECHIC and the Automotive Research Center Niedersachsen(NFF) was also highlighted. With its global design and R&D capabilities, TECHIC is committed to building an innovative automotive CMF design and R&D center for shaping the 'The Future of Sustainable Development for Human Mobility'.

我們期待在未來，科美創(chuàng)研能夠繼續(xù)發(fā)展壯大，推動中國汽車CMF設(shè)計行業(yè)的持續(xù)進步和發(fā)展。

We expect that in the future, TECHIC will continue to grow and contribute to the sustained progress and development of China's automotive CMF design industry.

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